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Wednesday's Bonus Article Snowflake Stock Is on Fire—It's Still Not Too Late to BuyWritten by Jordan Chussler. Published 10/30/2025. 
Key Points - SNOW shares are up nearly 70% YTD but remain down around 32% from their all-time high.
- Although the company’s data cloud services continue to be in demand, it is still operating at a loss.
- Still, 86% of analysts who rate Snowflake assign it a Buy rating as the company is a key beneficiary of the AI and cloud migration trends.
With the proliferation of artificial intelligence (AI) and the data storage it requires, numerous industries are emerging as pick-and-shovel plays by providing essential ancillary services for the emerging technology. Those span industries from data centers and utility companies to electric infrastructure and cloud storage. That last one—cloud storage—is critical to AI’s exponential growth. According to industry consultancy firm Grand View Research, the cloud computing market is forecast to grow at a compound annual growth rate (CAGR) of 20.4% from 2025 through 2030. Much of that growth is driven by AI's processing power and storage needs. The top small-cap signals for 2025 are already flashing — and once these moves begin, the entry window closes fast. Our free Wealth Building Report shows the signal pattern driving early momentum, the triggers to watch, and how to spot fast-moving setups before they accelerate. Get your free Wealth Building Report before the 2025 window closes Beyond AI, companies are increasingly joining the cloud migration to address their needs for large data-set analysis, process automation, and improved efficiency. Cloud platforms also provide advanced, customizable tools and development frameworks that enterprises need to maintain a competitive edge. That’s where Snowflake (NYSE: SNOW) comes into play. The company addresses those demands by essentially being a data warehouse provider while offering a veritable suite of cloud services. As Big Tech’s hyperscalers and smaller organizations continue to rely on the cloud, Snowflake is well-positioned to reward its shareholders over the long term. Snowflake Isn’t Profitable—Yet Despite the stock's run-up in 2025, which has resulted in a nearly 70% year-to-date gain, Snowflake continues to operate at a loss. In fact, the company has seen sizable net loss increases over the past several years. That figure has grown from -$680 million in 2022 to -$1.286 billion in 2024—a more than 89% increase. However, at the same time, its net cash from operating activities has grown more than 772% from $110 million in 2022 to $960 million in 2024. But despite not yet achieving GAAP profitability, there’s a good reason the company is operating at a loss. Snowflake is aggressively investing in growth and market share, concentrating on AI initiatives and a long-term strategy that prioritizes expansion over short-term profitability. That results in higher operating expenses today but can pave the way to future profitability. Snowflake’s Fortune 500 Clientele Are Improving Its Financials While many companies share a vision of eventual profitability, Snowflake’s path looks plausible given the firm’s Fortune 500 clientele. Spanning industries including automotive, finance, healthcare, retail, and technology, Snowflake provides services to some of the biggest names in public and private markets. Some of Snowflake’s customers include Amazon (NASDAQ: AMZN), Canva, Capital One (NYSE: COF), Coinbase (NASDAQ: COIN), Deloitte, Exxon Mobil (NYSE: XOM), Fidelity Investments, Netflix (NASDAQ: NFLX), OpenAI, Toyota (NYSE: TM), UnitedHealth Group (NYSE: UNH), and Walmart (NYSE: WMT). Those companies and others rely on Snowflake’s cloud-native data platform for storage, processing, analytics, data engineering, and scalable application workloads. The company also helps firms bridge data gaps with a data marketplace and data exchange functionality, which enable secure data sharing between organizations. Demand for those services has helped improve Snowflake's financials even as it focuses on long-term expansion and increases capital expenditures. From 2022 to 2024, net cash from investing rose from -$21 million to $191 million, while the company’s total assets grew from $6.65 billion to $9.03 billion—a nearly 36% increase. SNOW Is a Buy According to Wall Street SNOW shares are trading nearly 32% below their all-time high (ATH), which the stock reached a little more than a year after its September 2020 IPO. Given its expansion strategy and the cloud services market’s projected CAGR of 20.4% through 2030, there is room for the stock to challenge its ATH in the coming years. Last year, the cloud services market was estimated to be worth $752 billion. That figure is forecast to grow to $2.39 trillion by the end of 2030. Meanwhile, the North American market accounts for 39% of the overall market’s revenue share. Institutional ownership stands at 65.10%, with buyers (1,023) and inflows ($18.05 billion) outnumbering sellers (566) and outflows ($5.68 billion) over the past 12 months. In the near term, SNOW’s short interest is a modest 3.52% of the float. Of the 44 analysts covering Snowflake, 38—or more than 86%—assign the stock a Buy rating. The company is slated to report Q3 earnings on Wednesday, November 19, after the market closes. It will be looking to build on momentum from Q2, when Snowflake beat on both earnings and revenue. It reported EPS of $0.35 versus analysts’ consensus of $0.27, and revenue of $1.14 billion—a 31.8% year-over-year increase—versus the consensus estimate of $1.09 billion.
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