Listen now (31 min) | A new study explains where the audience is now and why tracking is ticking upward
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| Share Sonny Bunch’s Saturday pod has joined The Ankler. He’s a contributing columnist at the Washington Post, The Bulwark culture editor, and member of the Washington Area Film Critics Association.This week I’m rejoined by David Herrin of The Quorum — a must-visit site for any amateur or professional box-office nerd — to talk about a new study done in partnership with The Cinema Foundation about the value proposition of going to the movies. In this episode: why audiences are three times more excited to return to theaters now than they were at the same time last year; how movies stack up against going to concerts and other out-of-the-home events; the percentage of consumers who get concessions; and why Barbie’s surprisingly high unaided awareness might still be a cause for concern. Leave a comment | |
