This week I’m rejoined by David Herrin of The Quorum—a must-visit site for any amateur or professional box office nerd—to talk about a new study The Quorum put together in partnership with The Cinema Foundation about the value proposition of going to the movies. We talked all sorts of stuff on this episode: why audiences are three times more excited to return to theaters now than they were at the same time last year; how going to the movies stacks up against going to concerts and other out-of-the-home events; the percentage of consumers who get concessions; and why Barbie’s surprisingly high unaided awareness might still be a cause for concern. If you enjoyed this episode, please share it with a friend! And If you would prefer to listen to the show on your favorite podcast app, you can subscribe to the show on the platforms at the links below: Apple Podcasts | Spotify | Stitcher | YouTube | Google | Overcast | Castro | TuneIn | Pocket Casts | Pandora If you’ve made it all the way down here, you love the newsletter. Help keep it sustainable by become a paying subscriber. You can update your newsletter preferences as often as you like on your personal My Account page. Catch up on the latest Bulwark+ member newsletters and podcasts, here. And feel free to drop us a note anytime by simply replying to one of our emailed newsletters.
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