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Exclusive Content from MarketBeat Media Is It Time to Buy the Dip on Nike and IonQ?Written by Jordan Chussler. Originally Published: 1/8/2026. 
Summary - Last year was the second best year for buying the dip since at least 1993, but this year, some stocks could use retail investors’ assistance.
- Nike is down 63% from its all-time high following a year in which tariffs significantly impacted its top and bottom lines, but the company has adapted.
- Despite having fallen 37% from its all-time high, IonQ’s Magnificent Seven clients, federal government partners, and strong revenue growth suggest a brighter future.
Had it not been for retail investors who bought the dip in 2025, the market’s performance last year could have looked very different. From April’s tariff-induced correction to last fall’s rotation out of tech and AI stocks, everyday investors repeatedly stepped in to buy weakness, helping the market find short-term bottoms and ultimately bounce higher. A little-known government process has recently concluded after decades of work, drawing new attention to a significant U.S. resource claim that few investors are aware of.
In a new briefing, a market analyst explains what this development involves, why it matters under U.S. law, and how some investors are exploring ways to position themselves early. The presentation focuses on context, implications, and what to understand before taking any action. See the full briefing here According to Bespoke Investment Group, 2025 was the second-best year for buying the dip since at least 1993, based on the S&P 500’s changes on days following losses. Meanwhile, JPMorgan data show retail flows surged to records last year, climbing more than 50% from 2024 and roughly 14% higher than the 2021 retail investor-driven meme stock rally. The executive teams at Nike (NYSE: NKE) and IonQ (NYSE: IONQ) are likely hoping that trend continues, as both stocks have struggled recently. Still, there are signs a turnaround could be ahead for each company. Nike Looks to Bounce Back From Tariff-Stricken Year Consumer discretionary stocks were hit hard last year as fallout from President Trump’s tariffs led shoppers to tighten budgets and focus on essentials. Among the S&P 500’s 11 sectors, consumer discretionary finished third to last with only a 6% gain. Nike felt that pressure: its shares fell nearly 17% last year, deepening a multi-year decline. Since its all-time high on Nov. 5, 2021, NKE shares have lost more than 63% and are about 20% below their one-year high from Feb. 25, 2025. Tariffs materially squeezed Nike’s margins, adding billions in costs and forcing the company to raise prices. Much of Nike’s materials are sourced in China, and a substantial portion of its production is in Vietnam—both countries affected by the tariff changes. As a result, Nike’s net income fell from $1.5 billion to $211 million year over year between Q4 2024 and Q4 2025—about an 86% decline. Nike Has Regrouped and Net Income Is Rebounding While tariffs are expected to continue affecting margins into Q1 2026, Nike has taken steps to adapt. The company reduced footwear imports from China, scaled back production in Vietnam and implemented corporate cost cuts. Net income, which bottomed in Q4 2025, rebounded to $792 million in Q2 2026—more than a 275% increase from that low. Net cash from operating activities has been negative in five of the past six quarters, but it improved to -$50 million in the most recent quarter from -$1.375 billion in Q1 2025. Analysts expect a better year ahead: the average 12-month price target implies nearly 16% upside. The current short interest of 2.52%—about 11.27% lower than the prior reporting period—suggests some bears have already pared positions. That view is supported by more than $4 million in insider buying of NKE shares, signaling that management and certain directors see upside ahead. Quantum Computing Ambitions Didn’t Help IonQ Last Year Quantum computing was in the spotlight in 2025, but IonQ didn’t escape the selloff. From its all-time high on Oct. 3, 2025, IONQ is down nearly 31%. The company has assembled an impressive client list, including Magnificent Seven members Alphabet (NASDAQ: GOOGL), Amazon (NASDAQ: AMZN) and Microsoft (NASDAQ: MSFT), which use IonQ’s quantum computers via cloud services such as Amazon Web Services’ Braket, Azure Quantum and Google Cloud’s Marketplace. Still, IonQ missed earnings expectations in three of the last four quarters, despite revenues exceeding forecasts in each period. Since going public in October 2021, the company’s cash flow has been negative every quarter. IonQ’s Revenue Growth Could Begin Rewarding Shareholders IonQ remains unprofitable, but its revenue growth has been rapid: year-over-year growth of more than 430% in 2022, 98% in 2023 and 95% in 2024. One challenge is an elevated burn rate—common for firms scaling complex technologies—but management expects profitability by 2030. A major factor supporting that outlook is substantial U.S. federal government funding through contracts, grants and strategic partnerships with agencies such as the Department of Defense, Department of Energy, NASA and the National Science Foundation. Those partnerships have helped position IonQ in infrastructure and national security efforts. Last September the company announced IonQ Federal, a dedicated division to serve U.S. government and defense needs. Wall Street is bullish: analysts’ average 12-month price target implies nearly 43% upside. And while retail investors might drive near-term momentum, institutional owners have shown conviction, injecting $2.56 billion into IonQ over the past 12 months compared with outflows of about $734 million.
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