Angry Ginge, a Twitch streamer who went viral after uploading a fictional outburst about chips (fries in U.S. parlance), won one of Britain’s biggest entertainment shows, I’m a Celebrity… Get Me Out of Here! A fortnight later, George Clarke, an entertainment vlogger with more than 3 million followers, reached the final of another juggernaut, Strictly Come Dancing. The debut season of The Celebrity Traitors, meanwhile, landed Niko Omilana, who made his name creating prank YouTube videos. In what became one of Celebrity Traitors’ most viral moments, he discovered that British screen doyen Stephen Fry was a fan.
These staple TV shows are watched by families up and down the country, enjoyed by every age demographic and rooted in the mainstream. While the rise and rise of content creators has not gone unnoticed by this publication, a shift has taken place over the past 12 months, and will surely continue into 2026, that has seen creators get more involved behind the camera, as the traditional gatekeepers of British TV think desperately hard about how to remain attractive to younger audiences. >>>More Involved Behind The Scenes | 
