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March 26, 2025

 

Hotter IPO Market Could Coax Unicorns Out of Hiding

By Nathan Slaughter

 

Look. Over there. Is that a unicorn?

No, I'm not talking about the mythical horned animals, but rather private startup businesses (usually in the tech sector) with valuations in excess of $1 billion. The term was coined by a venture capitalist in reference to their extreme scarcity. Just a fraction of a fraction of one percent of all private companies ever reach the $1 billion level.

But these beasts aren't as rare as they once were. In fact, you might say there are entire herds of them roaming free. About 1,200 worldwide. Not surprisingly, the financial media is abuzz with talk of unicorns. Out of curiosity, I did a quick Google search (side note: Google itself was one of the first unicorns) to see what was out there.

Here are several of the more notable recent entries on the topic:

— The Many Breeds of Unicorn – Wall Street Journal
— The Path to $1 Billion: How Unicorns are Born – Fortune
— IPO Market Slumps as Unicorns Multiply – Investor's Business Daily
— Will the Next Wave of Unicorns come from Within? – Yahoo Finance
— 60 U.S. Startups Become Unicorns in 2024 – Tech Crunch

The question is, when will these private businesses finally go public?

They usually make the leap for two main reasons: to raise cash, and to provide liquidity for existing equity holders. But funding hasn't been a problem… venture capital and institutional money managers have seen to that. Meanwhile, tender offers have given employees and investors a mechanism to cash out some of their stake.

So there hasn't been any real rush for even late-stage startups to leave the cushy confines of the private world. Of course, initial public offering (IPO) activity also hinges on near-term market expectations. And investor appetite has been tempered by elevated interest rates – nobody wants a lukewarm reception to their grand entrance.

Whatever the reason(s), very few businesses traveling the private on-ramp have merged onto the public freeway. According to Pitchbook, there were about 300 IPO contenders before the historic rate tightening cycle began in early 2022. Today, that backlog has doubled in size to 600.

But this multi-year lull could soon be coming to an end. At least, that's the verdict from the experts who make a living in the IPO niche. "The recipe is there for a strong year" says Kyle Stanford, a research analyst at PitchBook.

Actually, things began to heat up last year. According to Renaissance Capital, there were 150 first-time offerings in 2024 that hauled in $29 billion. That was more than double the IPO volume from 2022, but still well short of levels from 2021.

Among those testing the waters was Reddit (NSDQ: RDDT). The social media stock made its debut last March, pricing at $34, near the upper end of its expected range. It surged nearly 50% on its first day of trading and has since tripled in value, closing at $108 yesterday.

Unfortunately, that is one of the few buzzworthy new stocks to hit the market since 2019/2020.

I remember that particular "rookie" class well. It included ride-hailing service Uber (NSDQ: UBER), business communication specialist Slack, social media platform Pinterest (Nasdaq: PINS), and internet lodging company Airbnb (NSDQ: ABNB).

At the time, those four businesses had a combined value of $170 billion. For perspective, that was greater than the entire stock market of Ireland.

I likened the pre-pandemic incoming IPO class to the 1983 NFL draft, one of the greatest talent pools ever assembled. It was chock full of Superbowl MVPs and future Hall of Famers like John Elway, Dan Marino and Jim Kelly.

Yet, it's often difficult for even great businesses to live up to the hype and mania surrounding their IPO.

Uber was expected to hit the market at an initial valuation of $120 billion. Keep in mind, the company hadn't yet generated even the first dollar of annual net profit at that point. Aswath Damodaran calculated a baseline value of $65 billion.

Widely known as Wall Street's "Dean of Valuation", the NYU Professor knows a thing or two about this subject matter. I have a copy of his seminal book Investment Fables in my office. As usual, he was right. Uber cratered on its first day and remained below its $45 IPO for most of the next three years, before finally breaking out to new highs in 2024.

I don't mean to pick on Uber. It's a common tale.

What the heck is a profit window?

If you knew with 90% certainty that Amazon was about to tack on 22.5% to its share price… AND you also knew exactly when that climb would start and end… how much money do you think you'd be able to rake in? $1,000… $5,000… $25,000… maybe even more? If you'll give me 5 minutes… I'd like to help you answer that question. Details here.

Take Beyond Meat (NSDQ: BYND), which makes plant-based burger substitutes. It hit the market the same week as Uber, rocketing 160% on its very first day of trading. But at that point, the company had only taken in a scant $56 million in revenues over the prior nine months and was nowhere near profitability.

There was certainly a growing market for vegan products, but investors got carried away. Within days of its IPO, Beyond Meat garnered a colossal market price of $4.6 billion, versus $4.4 billion for Wendy's (NYSE: WEN). Keep in mind, the latter had 6,700 global locations that generated $1.6 billion in annual sales and $230 million in free cash flow.

BYND has surrendered about 95% of its value since then.

Then there's Airbnb, whose IPO priced at $68. The stock opened at $144.71 right out of the gate. A gain of more than 110% on the very first trade. Overeager investors assigned the business a market value of nearly $100 billion, more than established leaders Hilton (NYSE: HLT) and Marriott (NYSE: MAR) combined.

Unfortunately, it has been downhill since then.

Don't misunderstand. Getting in at the early stages of an exciting new business can be exhilarating… and profitable. But an IPO isn't exactly the ground floor. When ordinary retail investors are first entering, early venture capitalists and other financial backers are typically exiting (at least once the lockup period expires).

Airbnb had a great opening day in December 2020. But the disruptive lodging business had already been around 12 years, conducting its initial round of fundraising in 2008. Incidentally, the first seed capital from the likes of Sequoia valued the company at $20 million.

From there to $100 billion? That's a 500,000% return.

For the first time in years, though, there is some real excitement in the IPO world – in terms of both quality and quantity. We've got another young crop of superstars ready to make an appearance.

With early support from Meta (NSDQ: META), Databricks could be looking at a 2025 debut. The data analytics software firm is estimated to be worth more than $60 billion.

Be on the lookout for CoreWeave, which leases cloud computing hardware to AI providers. The company has already filed its IPO paperwork and could be finalizing the details.

There is also some excitement around Klarna, a developer of buy-now-pay-later ecommerce payment solutions. The company already has 150 million global users and facilitates 2 million daily transactions for online merchants. It recently partnered with Apple (NSDQ: AAPL), adding its installment plans to the list of Apple Pay options. Valued at $6.7 billion in 2022, the business is now thought to be two to three times as valuable and is working with a syndicate of banks on an IPO.

On the consumer-facing side, ticket resale outlets StubHub and SeatGeek are both on the IPO radar and could list by the end of the year. They stand to benefit from the resurgent demand for concerts, sporting events and other live experiences.

While nothing definitive is in the works, there continues to be long-range chatter involving even bigger fish like fintech Stripe, valued at $90 billion, ChatGPT owner OpenAI, which is now worth $157 billion, and Elon Musk's ambitious SpaceX, which has been pegged at $350 billion.

This is just a small sampling. From aerospace to biotechs to chain restaurants, Renaissance sees the market welcoming as many as 200 new ticker symbols this year – many of them unicorns.

Be cautious, though, and exercise proper due diligence. For every winner, there are dozens of losers. Once the initial pop from the first week fades, newly-minted shares typically lag the market. One study from the University of Florida examined more than 7,000 IPOs over a 35-year period and found that over half (60%) went on to deliver negative returns over the following five years.

Still, the next Apple or Nvidia is out there somewhere.

Of course, just securing an IPO allotment can be challenging enough for retail investors. Investment bankers and brokerages reserve most shares for institutions and high net-worth clientele. Many new listings are oversubscribed and go through a lottery process.

To avoid such headaches, and simply to diversify, those who want to invest in these early-stage businesses might want to consider an ETF or mutual fund. Given the propensity of many of these new issues to tank, I'd prefer active management over a fixed index. Consider the T. Rowe Price New Horizons (PRNHX), which holds a mixed basket of emerging stars, including a number of private placements and brand-new IPOs.


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