Hello, Heading to the theatre? Make sure you don’t miss out on cool movie merch. In the era of streaming sites, cinema halls are no longer just selling crisp visuals–on sale, rather, is a complete experience. Gimmicky popcorn buckets, branded merchandise, 4DX experiences that make movies an amusement park-style attraction–movie halls are dipping into showmanship to lure theatregoers who have continued to stay away post-pandemic. Who can forget the viral popcorn bucket, meant to resemble the mouth of the giant sandworm Shai-Hulud, that made social media rounds during the release of Dune: Part Two? From the looks of it, the battle of the buckets is here to stay. No better time to observe this than in the present, where two of the most hyped Hollywood movies of the year are duking it out at the box office. But can Wicked and Gladiator II manage to recreate the “Barbenheimer” effect? Meanwhile, fraud allegations in the US continue to haunt Adani, as the group’s finance chief clarified the indictment was linked to a single contract of Adani Green Energy that makes up some 10% of its business, and no other firms in the group were accused of wrongdoing. The conglomerate’s woes don’t end here, as some banks are considering halting credit to Adani Group after the indictment. Some analysts even fear this may have a ripple effect on the Indian renewable energy sector, which may face reduced international investment as a result of this controversy. ICYMI: After the tectonic shifts that rocked his empire this week, what’s next for the billionaire? In today’s newsletter, we will talk about - Sandhya Mridul’s journey with grief
- United by a love for music
- Histories revived in Delhi’s havelis
Here’s your trivia for today: In which year did popular British science fiction series Doctor Who begin to air on television?
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