It's reasonable to question why journalists didn't pierce the FTX story earlier; I put that query in the same category of self-reflection that some of us undertook after the 2008 financial crisis. But it's dumb to argue that SBF bought himself good press coverage: For starters, the most persuasive thing you can use to sway journalists isn't cash, but a good story. And for a couple years, whiz-kid billionaire SBF was a very good story.
But now he's an even better story, which is why there's a steady flow of reporting about the goings on at his collapsed crypto company. Which is the same reporting SBF haters are using to complain about the press.
The don't-blame-crypto crowd
This one is also relatively easy to unpack: If you are in crypto, you are very angry at SBF, because you think he's making your bad time worse.
After captivating the world for a couple of years, crypto has been in meltdown for much of 2022, which means investors in crypto coins and projects have lost money, people who thought they were working on The Next Big Thing are having second thoughts, and Miami no longer seems so appealing. Now comes SBF, and he's adding insult to injury: If the crypto doubters already thought crypto was a scam, now they have even more evidence.
Which is why so many crypto people are taking great pains to argue that SBF and FTX weren't really crypto people: Yes, they made money by betting on crypto and letting their customers do the same thing, but they weren't theologically connected to crypto. It was just a thing they bought and sold, like orange juice futures.
A common argument you'll hear from crypto folks is that FTX by its very nature — a centralized platform to buy, sell, and borrow crypto — isn't a "real" crypto operation because real crypto is supposed to be decentralized, with no SBF in the middle who can meddle with the whole thing. ("Not your keys, not your coins" is a thing crypto people say.)
But even people who aren't ideologically married to a specific version of crypto still see SBF as a big step backward for the industry, which was already riddled with stories about bad behavior.
"It's frustrating to see what a lot of people in crypto see as a built-in bias against the industry, which many of us understand because this space does have a side to it that deserves and requires scrutiny," says Rachael Horwitz, the chief marketing officer for crypto investor Haun Ventures. "But there are people genuinely interested in building, and they're not given the benefit of the doubt; it's given to a guy who said all the right things to knock the industry."
The what-can't-you-see people
This is the group that's most fascinating to me, because they don't have an obvious dog in this fight. But they still think there's one clear side in this, and that's the one that treats SBF as a criminal who made off with billions of his customers' funds.
"I personally am not angry. I'm more befuddled," Ben Thompson told me when we talked this week. "I think [the press and everyone else] should be taking [SBF] at his word. Which means that fraud was committed."
While Thompson acknowledges that crypto is complicated and that the FTX case marries crypto with relatively arcane trading and accounting knowledge, he says the basic idea behind the story should be easy for anyone to understand: SBF took money customers deposited in FTX, his trading platform, and moved it over to Alameda, the hedge fund he owned — a big no-no specifically ruled out in the company's terms of service. This is an argument you hear a lot from exasperated tech people: "What's so difficult to understand about this?"
A related version of this: frustration with the fact that SBF is talking and talking and talking from a compound in the Bahamas, where FTX was located, instead of a jail cell. Bernie Madoff, many people have noted, was arrested the day after he told his sons he'd been running a massive Ponzi scheme, and pleaded guilty to federal charges a few months later.
But as former federal prosecutor Ankush Khardori explains, "Those who are eager to see Bankman-Fried charged with serious financial crimes will just have to be patient." It's not uncommon for prosecutors to bring charges more than a year after a complex financial crime has surfaced, and this could be a very complex one, which also took place outside the US. And, unlike Madoff, SBF continues to insist he didn't commit fraud.
Then there are people who are less upset about the particulars of SBF and more about the model they say he fits: The genius tech founder who dazzles the world, screws up, and then finds plenty of people willing to give him the benefit of the doubt, or even more.
In other words: a dude.
"He is not being held to the same standards as women leaders who have more minor missteps," says Sara Mauskopf, the founder and CEO of Winnie, a child care startup. "Women, if they are slightly aggressive to their employees, they are erased from the face of the earth. But for male leaders, you can swindle people out of a billion dollars ... It's amazing to me that we're still debating whether he's really a bad person or whether this is fraud."
I've heard that critique often over the last several years, usually following a story about a blow-up at a female-founded company like Away or The Wing. This time around, I tried positing the theory that people weren't furious at SBF because they might genuinely be confused about an offshore crypto shop that was built for "prosumers" interested in things like margin accounts. Mauskopf wasn't having it.
"A year ago, everybody was a Web3 expert. Now suddenly it's too complex for people to weigh in on?"
Why aren't u mad, bro?
I do think that simple confusion — or, at least, the lack of an obvious smoking gun like an "I'm guilty" admission — may be enough for some people to chalk this up as fascinating but not enraging. My former boss, Henry Blodget, the Wall Street analyst turned publisher — who himself was charged with securities fraud in the aftermath of the dot-com bubble (Blodget settled the case without admitting to or denying the charges) — suggested as much last week, with a tweet that enraged the lock-'em-up crowd:
