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23 August 2022 Starting a business is an act of personal freedom. Whether it's to make more money, build a solution to a problem you keep seeing or to create the difference you want to see in the world, it can set you on the path you want to walk. But, given the pressures impacting business creation, it can be easier said than done. Here are five stories of ways to build a brand that works for you. |
01
Alternatives to the four-day work week
While the four-day week is getting all the attention, it's not the right fit for everyone. Here's how one business created its perfect flexible work schedule.
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While the four-day week is getting all the attention, it's not the right fit for everyone. Here's how one business created its perfect flexible work schedule.
02
How an Instagram community became a business
Kelly Rakowski started an Instagram account based around queer history. That community turned into Lex, an LGBTQ+ social media app inspired by magazine personal ads.
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Kelly Rakowski started an Instagram account based around queer history. That community turned into Lex, an LGBTQ+ social media app inspired by magazine personal ads.
03
Unique packaging can work wonders
It's easy to use a one-size-fits-all service to send your goods. But creating bespoke packaging that works for your business can really be worth the effort.
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It's easy to use a one-size-fits-all service to send your goods. But creating bespoke packaging that works for your business can really be worth the effort.
04
Design steps back in time
Nostalgia branding is everywhere, from 8-bit avatars in the metaverse to eyeshadow packaged in CD case palettes. But will it last into the future?
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Nostalgia branding is everywhere, from 8-bit avatars in the metaverse to eyeshadow packaged in CD case palettes. But will it last into the future?
05
Meet customers where they are
Product localization – where you adapt your goods to sell in a new country – is more than a translation job. Here's how to make your business work somewhere new.
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Product localization – where you adapt your goods to sell in a new country – is more than a translation job. Here's how to make your business work somewhere new.
