Anupam Mittal, the founder and CEO of Shaadi.com, is a prominent figure in the Indian startup ecosystem. Known for his investments in innovative and tech-driven startups, Mittal has become a key player in nurturing emerging businesses. He has invested in a variety of sectors, including ride-sharing, fintech, education, and consumer goods. Below is a detailed list of startups that have benefited from his investments:
Major Investments
Ola
- Sector: Ride-sharing
- Investment: Anupam Mittal invested in Ola, acquiring a 2% stake. His investment in this popular ride-sharing platform has seen significant returns as Ola expanded its services across India, offering a range of vehicles from bikes to SUVs.
Reevoy
- Sector: Fintech
- Investment: $4 million
- Details: Reevoy is a fintech startup that provides collateral-free financing solutions to Indian entrepreneurs. It offers services such as instantaneous payments and credit insurance, simplifying the funding process for businesses.
TradeX
- Sector: Event Trading
- Investment: 7 crore INR
- Details: TradeX is a platform that allows users to trade on global events, making predictions and earning rewards based on outcomes.
One Impression
- Sector: Influencer Marketing
- Investment: $1 million
- Details: This platform connects brands with influencers to enhance marketing campaigns. It utilizes pricing algorithms and deep insights to deliver desired results for brands.
ASQI Investors
- Sector: Investment Technology
- Investment: $1 million
- Details: ASQI Investors uses blockchain technology to provide financial advisory services, utilizing AI and quantitative analysis to offer debt, equity, and financial advice.
NxtWave
- Sector: Education Technology
- Investment: Undisclosed
- Details: NxtWave offers industry-standard certifications to bridge the gap between education and industry requirements, preparing individuals for professional life regardless of their educational background.
Lysto
- Sector: NFT Distribution
- Investment: Undisclosed
- Details: Lysto focuses on facilitating the production and distribution of NFTs, providing tools and APIs to streamline the process.
Skippi Ice Pops
- Sector: Consumer Goods
- Investment: 20 lakhs INR for a 3% stake
- Details: Skippi Ice Pops produces natural popsicles with no artificial colors or preservatives. The brand offers a healthier alternative to traditional popsicles.
CosIQ
- Sector: Skincare
- Investment: 25 lakhs INR for 12.5% equity
- Details: CosIQ is a skincare brand that offers scientifically-backed products designed to cater to diverse skin needs.
Revamp Moto
- Sector: Electric Vehicles
- Investment: 50 lakhs INR for 0.75% equity
- Details: This startup focuses on electric mobility solutions, aiming to address mass transportation issues with innovative vehicle designs.
Heart Up My Sleeves
- Sector: Fashion Accessories
- Investment: 12.5 lakhs INR for 15% equity
- Details: The brand produces detachable and sustainable fashion accessories, allowing users to customize their clothing with unique sleeve designs.
VivaLyf
- Sector: Health Technology
- Investment: 28 lakh INR for a 16.6% stake
- Details: VivaLyf specializes in painless glucose monitoring solutions, offering devices that simplify health management for diabetic patients.
Meatyour
- Sector: Food Technology
- Investment: 10 lakh INR for 6.6% equity
- Details: Meatyour is known for producing odorless brown eggs, offering a unique product in the poultry industry.
Thinkerbell Labs
- Sector: Educational Technology
- Investment: 50 lakhs INR for 1% equity
- Details: The company developed "Annie," a device that helps visually impaired children learn Braille. The device is accompanied by an app that allows teachers to monitor students' progress.
ARRCOAT
- Sector: Construction Technology
- Investment: 50 lakh INR for 15% equity
- Details: ARRCOAT specializes in marble plaster powders, offering innovative surface texture solutions for the construction industry.
Loka
- Sector: Virtual Reality
- Investment: 13.3 lakh INR
- Details: Loka is India's first metaverse app, offering immersive virtual experiences for users.
Shark Tank India Investments
During his appearance on Shark Tank India, Anupam Mittal invested a total of Rs 5.4 crores in 24 startups. Some of these notable investments include:
- Find Your Kicks: A platform for buying and selling premium sneakers, receiving Rs 50 lakh for 25% equity.
- PawsIndia: A pet products brand that received Rs 50 lakh for 15% equity.
- Sunfox Technologies: Creator of the Spandan ECG device, receiving Rs 1 crore for 6% equity.
Anupam Mittal's investment strategy focuses on startups that leverage technology and innovation, reflecting his belief in the digital transformation of industries. His investments have significantly contributed to the growth of various startups across diverse sectors, helping them achieve their business objectives and scale their operations.
